Back in 2002, when after coding Sys Detective I'd been trying to self-publish it, I found software marketing is no easy task. Website, Sell content, Press release, Order Processing, Shareware, Demo, Affiliates, Packaging, Updates, Advertising, SEO and many other aspects. The day you have your Setup.exe ready to distribute, another venture to a whole new scary world begins.
Things are better now for newbie geekpreneur - whether a college geek, or a day time worker looking to make side income from home, imitating the successful Apple's AppStore, all major Smartphone vendors have come up with their own marketing store.
Submitting and selling through such App stores is easy in comparison to the long process of Windows software marketing. With Apple, RIM and Android's open-source tools developing for such platform is fun, fast and cheap.
So if programming interest you and marketing scares you, this is the best time ever to sell your innovative software.
Info about specific AppStores from their vendors: iPhone, Windows Mobile, Nokia Ovi, Android Market, and BlackBerry.
And yes, SysDetective did reform to AceSpy and became a successful selling software for several years with the marketing efforts of James.
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